The coldest game · built in public
About PUCK GOLD
A fan-participatory, broadcast-native league where every moment is built for the internet. We're here for the streamers, the underdogs, the small businesses, the non-profits, and the real ones.
Pulled goalie origin
Goalies can be pulled anytime. Strategy, not desperation. It's the metaphor for building something that shouldn't exist — but does.
Fan-first philosophy
Fans aren't spectators — they're participants. Vote, clip, remix, and show up in the broadcast.
Built for broadcast
Every arena, jersey, and horn is designed for cameras, clips, and chaos.