Where fandom fuels opportunity
Join the PUCK GOLD Partner Network. This isn’t just hockey — it’s momentum, rivalries, and the gear that lets fans live it again. When fans show up to shop, you should be part of the win.
Choose your path.
Bring the heat. Get paid.
PUCK GOLD Creator Program
For social-first creators who live and breathe the game. If you’re shaping the conversation, defining fan style, and showing your audience how to rep their teams — this is your moment to turn influence into income.
What you get
- •Earn from every post, drop, and clip — start at 10% commission and scale as you grow.
- •Your own PUCK GOLD storefront — curate gear and turn content into seamless shopping.
- •GoldCash + product seeding to keep your content fresh and authentic.
- •Early access to championship gear, Founding Four drops, and viral moments.
- •Creator tools to tag, link, and track performance.
PUCK GOLD Affiliate Program
For partners who know how to turn traffic into transactions — media sites, deal platforms, loyalty programs, and apps. If you influence how fans shop, this is how you monetize it.
What you get
- •Competitive commissions across every Founding Four storefront and league shop.
- •Built-in trust — fans already know PUCK GOLD. When they click, they’re ready to buy.
- •Exclusive offers, optimized creative, product feeds, and deep linking built to convert.
- •Real-time performance tracking as integrations roll out.
- •A team invested in your success — strategy, support, and partnership opportunities.
Why PUCK GOLD?
Because this is where fans go.
We’re not just part of the game — we’re building the broadcast-native dynasty around it.
- •The #1 destination for broadcast-native hockey culture and merch.
- •Founding Four vaults, arenas, and drops across every major market.
- •Official partner path for creators, streamers, arenas, and global brands.
When the biggest moments hit — playoffs, championships, draft nights, holidays — fans don’t hesitate.
They come to PUCK GOLD.
That’s your opportunity.